Capstone Project Topics for MBA Marketing
Results talk: capstones that show measurable gains in CAC, LTV, or conversion lift get noticed; vague proposals disappear. As the TopicSuggestions team, we work with MBA cohorts and review marketing projects each year, so we see which ideas are feasible within a term, data-rich, and aligned with what hiring managers value. Today we will come up with ideas for you—practical, research-ready topics that connect theory to market reality and can be executed with accessible data and clear methods. We set a simple goal: help you pick a topic you can test, analyze, and present with confidence. Below we organize the options by theme—digital and performance, customer analytics, brand and communication, product and growth, B2B and account-based, and sustainability and social impact—and list concise topics framed to be specific, testable, and resume-ready.